ServicesPractice growth

Paid search & social ads

Campaigns judged by booked appointments, not clicks. Search and social campaigns aimed at the patients and procedures the practice wants, fenced to the area it serves. Every campaign is tracked through to the appointment book, so the spend is judged on what it fills rather than what it clicks.

All services
Paid search & social ads — the work, as it happens
A marketing specialist and a physician looking together at a tablet of bar charts, both smiling, in a sunlit clinic office.
01How we run it

How VisMed runs paid search.

Reviewed by the VisMed practice growth team

We judge advertising by what it puts on the schedule. A campaign that generates clicks and no appointments has spent your money on curiosity. So every campaign is built around the patients and procedures the practice actually wants more of, fenced to the area it serves, and tracked through to the appointment book.

Search campaigns catch patients already looking for your specialty; social campaigns reach the ones who have not searched yet but match the profile. Landing pages are built to book, call tracking attributes the appointment to the campaign, and budgets move monthly toward what is filling the schedule.

Healthcare advertising has rules about targeting and claims that general agencies get wrong. We run inside them, and nothing clinical is published without your sign-off.

02Scope

What is included

  1. Google and social campaigns targeted by specialty and radius

    Google and social campaigns targeted by specialty and radius

  2. Landing pages built to book, not just to inform

    Landing pages built to book, not just to inform

  3. Call and form tracking through to the scheduled appointment

    Call and form tracking through to the scheduled appointment

  4. Budget moved monthly toward what is actually converting

    Budget moved monthly toward what is actually converting

03Questions

Paid search & social ads, asked and answered.

What a practice asks about this service on the first call.

How does VisMed track ad campaigns to appointments?

VisMed uses call tracking numbers and booking-page conversions tied to each campaign, so every appointment can be traced to the ad and keyword that produced it. Spend is reallocated monthly toward what books.

What budget does VisMed recommend?

It depends on the specialty, the procedure value and the area. VisMed proposes a starting budget from those and adjusts once the first month shows the cost per booked appointment.

Does VisMed run ads that comply with healthcare rules?

VisMed builds campaigns within platform healthcare policies and HIPAA constraints on targeting and tracking, and routes every claim in ad copy through your approval.

04Related

Also in practice growth

  1. Search & local SEO

    Found by the patients already looking for you

  2. Practice websites

    Fast, accessible, and built to book

  3. Social media management

    A steady, professional presence without the extra job

  4. Reviews & reputation

    More reviews from happy patients, a fast answer to unhappy ones

  5. Patient email campaigns

    Recalls, reminders and education that bring patients back

05Contact

See where your practice is losing money. Free.

Aging AR, denial history and coding accuracy — quantified as monthly leakage with a recovery estimate. Yours to keep.

or write directly hello@vis.med